+10%
Wednesday saw the largest increase (+10%) in seated diners compared to any other day of the week, year-over-year, according to OpenTable data.*
Top Restaurants > Trends 2025
Trends to watch in 2025
To see where dining is headed, OpenTable looked at people’s dining habits in 2024 and surveyed diners to see what they were looking forward to in 2025. From more early bird dining to simply going out more frequently, here’s what to look out for next year.
Trends to watch in 2025
To see where dining is headed, OpenTable looked at people’s dining habits in 2024 and surveyed diners to see what they were looking forward to in 2025. From more early bird dining to simply going out more frequently, here’s what to look out for next year.
1. Wednesdays are the new Friday
Why wait for the weekend? Mid-week dining is on the rise, with Wednesday emerging as the biggest trending dining day, perhaps due to hybrid or remote working schedules.
1. Wednesdays are the new Friday
Why wait for the weekend? Mid-week dining is on the rise, with Wednesday emerging as the biggest trending dining day, perhaps due to hybrid or remote working schedules.
45%
of Brits say they plan to dine out on Wednesday if they were to dine out mid-week in 2025.**
“The rise in popularity of the mid-week lunch has been a real trend we’ve noticed at The Greyhound, especially in the colder months,”
“People are increasingly looking to be inside a warm, comforting place where they know they will be looked after.” said Daniel Crump MCA, owner of The Greyhound Pub & Dining Beaconsfield
2. We’re all embracing early dinners
The early bird is getting the reservation. Brits are dining out earlier in the evening, perhaps as another effect of hybrid/flexible work schedules.
2. We’re all embracing early dinners
The early bird is getting the reservation. Brits are dining out earlier in the evening, perhaps as another effect of hybrid/flexible work schedules.
+9%
Early Bird dining (4pm – 6pm) saw a 9% increase year-over-year, according to OpenTable data.*
44%
of Brits say they plan to dine out earlier for dinner in 2025.**
3. Everyone’s invited
Let the whole group chat know: after solo dining, group dining saw the largest increase year-over-year.
3. Everyone’s invited
Let the whole group chat know: after solo dining, group dining saw the largest increase YoY.
+13%
Group dining saw a 13% increase year-over-year, according to OpenTable data.*
54%
of Brits said they anticipate dining out with groups more frequently in 2025 than they did in 2024.**
4. People are hungry to go out
We are so back. In an age of uncertainty, one thing is for sure: people are ready to go out next year.
4. People are hungry to go out
We are so back. In an age of uncertainty, one thing is for sure: people are ready to go out next year.
54%
of Brits said they plan to dine out more in 2025 than they did in 2024.**
79% & 75%
This is led by younger generations: 79% of Gen Z and 75% of Millennials plan to dine more at restaurants in 2025.**
*OpenTable Data: OpenTable looked at the number of seated diners from online reservations for all active restaurants on the OpenTable platform in the UK from January 1 – September 30, 2024 and compared it to the same date range in 2023
**OpenTable Consumer Research: An online survey was conducted by PureSpectrum among 1503 UK consumers. Within this sample, major cities have been weighed for direct comparison. The research fieldwork took place between 25 October – 4 November, 2024.
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