Lure New York

4.7

3579 Reviews

$31 to $50

Seafood

Make a booking

2 people

14 Mar 2025

19:00

Booked 26 times today

About this restaurant

Good for business meals
Great for happy hour
Good for special occasions

If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com.
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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Order delivery or takeout

Additional information

Dining style
Casual Elegant
Price
$31 to $50
Cuisines
Seafood, Sushi
Hours of Operation
Lunch Daily 11:30–15:00 Dinner Mon–Wed, Sun 16:00–21:00 Thu–Sat 16:00–22:00
Phone number
(212) 431-7676
Website
http://www.lurefishbar.com/
Payment Options
AMEX, Discover, Mastercard, Visa
Dress code
Smart Casual
Executive Chef
Preston Clark
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Location
142 Mercer, New York, NY 10012
Area
SoHo
Cross Street
Prince & Mercer Streets
Parking details
None
Public transit
N,R,B,D,F,M
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeaway, Weekend Brunch, Wheelchair Access, Wine

What 3,579 people are saying

Lure New York reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7

4.7 based on recent ratings

4.7Food
4.5Service
4.8Ambience
4.3Value

Noise • Moderate

Loved For

New York City
Seafood
Manhattan
Seafood

Review summary

AI-generated from verified diner reviews

Lure New York is a beloved seafood haven with "amazing food and service." The restaurant's "splendid nautical interior" and "lively atmosphere" create an inviting dining experience. Guests rave about the "best branzino" and "incredible lobster." While it can get "noisy," the "friendly staff" and "superb service" make it a "SoHo staple."

3,579 Reviews

OT
OpenTable Diner VIP
New York City3 reviews
5.0
Dined 4 days ago
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
The food was excellent. Our waiter Jesus was attentive, sincere and helped choose the best options. The venue, being the busiest time of the night was quite noisy with chatter but we were able to move to an adjacent room which was perfect for the quiet conversation we wanted to have. All and all was a great experience.
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B
Bill
San Francisco3 reviews
4.0
Dined 5 days ago
1. Overall 4
2. Food 5
3. Service 3
4. Ambience 4
Great food, fun location but felt like they were rushing us along.
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M
Monique
New York City2 reviews
1.0
Dined 6 days ago
1. Overall 1
2. Food 1
3. Service 3
4. Ambience 3
We ordered shrimp spring rolls and upon cutting them open to eat we discovered that the shrimp was completely raw inside the spring rolls. We sent it back and the manager apologized and brought out new spring rolls which were also completely raw inside. The sushi we ordered was fine but not what you would expect from a NYC restaurant at that price point. While we were not charged for the spring rolls, we were not offered any discount from our bill. Very disappointed. The service was also slow. We also waited long to be seated despite having a reservation. The restaurant is extremely noisy, but we understand that is not management’s fault. We came here to celebrate a birthday and left disappointed. Unfortunately we will not return.
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OT
OpenTable Diner
Tampa1 review
5.0
Dined 6 days ago
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Food and service was excellent. Glad that we were not sitting in the main dining area because it was very loud. I will keep that in mind next time we come in .
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A
Ann VIP
New York City13 reviews
5.0
Dined 6 days ago
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Fantastic food, service and vibe. An all time favorite!
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R
Robert VIP
Detroit23 reviews
3.0
Dined on 27 January 2025
1. Overall 3
2. Food 5
3. Service 2
4. Ambience 5
Service was rushed, couldn’t finish one course before the next one was on the table. This was the first time, we’ve had amazing service in the past. Table next up is had the same server and same problem!
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OT
OpenTable Diner VIP
New York City3 reviews
3.0
Dined on 25 January 2025
1. Overall 3
2. Food 4
3. Service 3
4. Ambience 4
SO loud and so crowded made it too hard to have a conversation at the table and became uncomfortable. Not sure why they don’t have noise dampening panels or remove a coupe elbow to elbow tables to make it reasonable. Love a lively place, but the noise level was too much. Service was slow. Food and wine were excellent.
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J
Jennifer VIP
New York City25 reviews
5.0
Dined on 25 January 2025
1. Overall 5
2. Food 5
3. Service 4
4. Ambience 5
Amazing! Why haven’t i gone there sooner?? Delicious meal! We did feel the server was trying to push us out and the noise! Whoah! It was painstakingly loud. Only drawback. Next time i know to request a table towards the sushi bar in the back. Food was delightful and the space was beautiful.
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B
Brian
New York City2 reviews
3.0
Dined on 19 January 2025
1. Overall 3
2. Food 4
3. Service 1
4. Ambience 3
Absolutely terrible service. Arrived at 6:20 for our 630 table. Sat at 6:25 and had to stop a passing waiter at 6:50 to place a drink order. Just over halfway through eating our appetizers the entrees arrived! ‘Sorry but it’s the kitchen’ was the best we got from our waiter. Food was ok for the price but overall a very poor dining experience. Will not return.
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T
Thomas
New York City1 review
5.0
Dined on 3 January 2025
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Perfect early evening dinner prior to a Broadway Play or Concert!
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FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3579 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a booking

2 people

14 Mar 2025

19:00

Booked 26 times today

Order delivery or takeout

142 Mercer, New York, NY 10012

Additional information

Cross Street
Prince & Mercer Streets
Area
SoHo
Hours of Operation
Lunch Daily 11:30–15:00 Dinner Mon–Wed, Sun 16:00–21:00 Thu–Sat 16:00–22:00
Price
$31 to $50
Cuisines
Seafood, Sushi
Dining style
Casual Elegant
Dress code
Smart Casual
Parking details
None
Public transit
N,R,B,D,F,M
Payment Options
AMEX, Discover, Mastercard, Visa
Executive Chef
Preston Clark
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeaway, Weekend Brunch, Wheelchair Access, Wine

Website
http://www.lurefishbar.com/
Phone number
(212) 431-7676
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Lure New York

Make a booking

About this restaurant

Order delivery or takeout

Additional information

Menu

What 3,579 people are saying

Overall ratings and reviews

Loved For

Review summary

FAQs

Does Lure New York offer delivery through OpenTable or takeout?

How is Lure New York restaurant rated?

Is Lure New York currently accepting bookings?

Make a booking

Order delivery or takeout

Additional information