Enable JavaScript to run this app.
Skip to main content
OpenTable logo
  1. Home
  2. United States
  3. New York City
  4. Manhattan
  5. SoHo
Lure New York, New York, NY

Lure New York

4.7
4.7
3573 Reviews
$31 to $50
Seafood

Make a booking

2 people
19:00
Booked 18 times today
Experiences are available.
  • Hot spot
  • Lively
  • Good for special occasions
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com.
------------------------------------
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Order delivery or takeout

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Hours of Operation
    Lunch Daily 11:30–15:00 Dinner Mon–Wed, Sun 16:00–21:00 Thu–Sat 16:00–22:00
  • Phone number
    (212) 431-7676
  • Website
    http://www.lurefishbar.com/
  • Payment Options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Smart Casual
  • Executive Chef
    Preston Clark
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Location
    142 Mercer, New York, NY 10012
  • Area
    SoHo
  • Cross Street
    Prince & Mercer Streets
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeaway, Weekend Brunch, Wheelchair Access, Wine

Experiences

  • Lure Thanksgiving Dinner

    US$98.00 per person

    Prepaid

    28 Nov 2024 only
    Thursday, November 28, 2024 11:30am-9pm $98/Person + Tax & Gratuity Join us for a festive three course dinner and all the sides this Thanksgiving. Appetizers Roasted Chestnut Soup or Roasted Asian Pear & Chicories or Bluepoint Oyster Gratin Entrees Thanksgiving Day Roasted Turkey Chestnut-Sage Stuffing, Butternut Squash, Cranberry, Gravy or Spinach Stuffed Branzino Chestnut Brown butter, Grilled Lemon or Grilled Filet Mignon $10 Supp Vanilla Scented Sweet Potato, Caramelized Cipollinis, Black Truffle Jus Sides $14 Macaroni & Cheese Braised Collard Greens Vanilla Scented Sweet Potatoes Casserole Chestnut-Sage Stuffing Cornbread Fresh Cranberry Sauce Dessert Toasted Pecan Pie or Pumpkin Pie
    Lure Thanksgiving Dinner photo

Menu

View menu on restaurant's website

What 3,573 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.7Food
  • 4.6Service
  • 4.6Ambience
  • 4.2Value

Noise • Moderate

Review summary

AI-generated from verified diner reviews
Lure New York offers a nautical-themed dining experience with standout seafood dishes. Guests rave about the "exceptional" sushi and seafood, complemented by a lively atmosphere. The service is often described as "superb," and the interior's unique charm adds to its appeal. However, be prepared for a bustling noise level.

3,573 Reviews

  1. Ai

    New York City

    20 reviews

    5.0

    20 reviews

    Dined 4 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Great food and service as always! Lure doesn’t disappoint! I always take my visiting family here.

    Is this helpful?

  2. Claudia

    New York City

    13 reviews

    5.0

    13 reviews

    Dined 7 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Lure is one of our favorite restaurants in NYC. Superb food and excellent service. I’ve never had a meal at Lure that hasn’t met or exceeded my expectations. The wait staff are friendly, helpful and most accommodating.

    Is this helpful?

  3. Alexander

    New York City

    2 reviews

    vip
    4.0

    2 reviews

    Dined on 13 November 2024

    1. Overall 4
    2. Food 5
    3. Service 5
    4. Ambience 4
    Wonderful meal. Dishes were all great. Service was excellent. Sound level was a bit too high.

    Is this helpful?

  4. Bennett

    New York City

    55 reviews

    vip
    4.0

    55 reviews

    Dined on 11 November 2024

    1. Overall 4
    2. Food 4
    3. Service 3
    4. Ambience 5
    This place is fabulous and I would not hesitate to both return and recommend it to others. The food was wonderful and the atmosphere was really, really enchanting. The decor was exquisite. I'm giving it a slightly mixed review for two simple reasons: 1) The noise level was really loud. Unnecessarily so. And, it was a busy night, so the overall sound was amplified. Given the relatively low ceiling and hard wood surfaces, it made it hard to hear the waiter and my guest who was sitting across from me at a small table. 2) It was a busy night (odd for a Monday) and the waiter was doing his best. But, a couple of times I tried to flag him and he was no where to be found or actively dealing with a far off table. When he did come over, he was very attentive.

    Is this helpful?

  5. JohanneB

    New York City

    3 reviews

    5.0

    3 reviews

    Dined on 3 November 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The food is so good!! My waiter was so nice. I love lure so much

    Is this helpful?

  6. Catherine

    New York City

    102 reviews

    vip
    5.0

    102 reviews

    Dined on 29 October 2024

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    Excellent fish! Branzino was incredible and so were sushi rolls

    Is this helpful?

  7. michael

    New York City

    13 reviews

    vip
    5.0

    13 reviews

    Dined on 27 October 2024

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    Good for a night out. Prices are not overwhelming for manhattan “hip” restaurant but entree portions are small so you need at least one appetizer per person and desert on top of your entree in order to leave not hungry but not full. Top that off with 2 drinks which are typical 20+ each the bill is not cheap. You pay for what you get for here so if your wallet can handle it then definitely dine here.

    Is this helpful?

  8. Michael

    New York City

    25 reviews

    vip
    4.0

    25 reviews

    Dined on 24 October 2024

    1. Overall 4
    2. Food 5
    3. Service 5
    4. Ambience 5
    It's a little expensive but food is really good and the seafood is fresh

    Is this helpful?

  9. christina

    New York City

    3 reviews

    vip
    3.0

    3 reviews

    Dined on 18 October 2024

    1. Overall 3
    2. Food 5
    3. Service 1
    4. Ambience 5
    The food was great the service was terrible our server barely came to our table I had to wave down other servers for help

    Is this helpful?

  10. Laura

    San Francisco

    5 reviews

    vip
    2.0

    5 reviews

    Dined on 17 October 2024

    1. Overall 2
    2. Food 4
    3. Service 5
    4. Ambience 1
    Good food, service amazing, prices crazy. NOISE unbearable. I have never ever said this but I am surprised the business is allowed to operate those noise levels re: occupational health. We could not hear each other or the waiter. I mean actually could NOT without literally being one inch from each other. I don’t want to chew and scream or be that close to a waiter. WTH! These poor people the: working conditions. Our ears were ringing afterwards - can’t imagine what health impact’s these folks endure. Sure, looks like a ship re: fiberglass ceiling but carpet them -easy fix to take the noise down by 10%. Add sound panels, put in buffers under tables. Remove maybe 10% of the table in the middle ….

    Is this helpful?

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3573 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a booking

2 people
19:00
Booked 18 times today
Experiences are available.

Order delivery or takeout

Google Map for Lure New York

142 Mercer, New York, NY 10012

Additional information

  • Cross Street
    Prince & Mercer Streets
  • Area
    SoHo
  • Hours of Operation
    Lunch Daily 11:30–15:00 Dinner Mon–Wed, Sun 16:00–21:00 Thu–Sat 16:00–22:00
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Dining style
    Casual Elegant
  • Dress code
    Smart Casual
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Payment Options
    AMEX, Discover, Mastercard, Visa
  • Executive Chef
    Preston Clark
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeaway, Weekend Brunch, Wheelchair Access, Wine
  • Website
    http://www.lurefishbar.com/
  • Phone number
    (212) 431-7676
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
Discover
OpenTable
  • About Us
  • Blog
  • Careers
  • Press
More
Our sites
Businesses
  • Delight more diners
  • Restaurant Blog
Join us on
  • Privacy Policy
  • Terms of Use
  • Impressum
  • Cookies and Interest-Based Ads
  • Cookie Preferences
Copyright © 2024 OpenTable International Ltd. Alphabeta Building, 14-18 Finsbury Square, London EC2A 1AH - All rights reserved.
OpenTable is part of Booking Holdings, the world leader in online travel and related services.
Booking Logo
Priceline Logo
KAYAK Logo
Agoda Logo
OpenTable Logo