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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.2
3.2
1018 Reviews
$31 to $50
Contemporary American

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2 people
19:00
Booked 74 times today

About this restaurant

  • Great for creative cocktails
  • Lively
  • Good for special occasions
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”
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Private dining

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Additional information

What 1,018 people are saying

Sugar Factory - Time Square reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.2
3.2 based on recent ratings
  • 3.2Food
  • 3Service
  • 3.6Ambience
  • 2.7Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square is a lively venue known for its "fun and visually appealing" ambiance. While the dining experience can be "hit or miss," standout features include "creative drinks" and "delicious desserts." It's a "great spot for celebrations," especially for kids' birthdays, although service and pricing may vary.

1,018 Reviews
  1. Linda

    New York City1 review

    2.0

    Dined 1 day ago

    1. Overall 2
    2. Food 2
    3. Service 1
    4. Ambience 1
    The name does not live up to the expectations, sub par service and food, the dessert was beautiful presented however lacked in flavor and quality (Barbie Milkshake no real strawberry flavor with a stale donut) outrageous priced food items which one can definitely get better quality food and service elsewhere in the city. The sad part is that they display a video of all the celebrities that visit these restaurants to lure people in. NEVER AGAIN! The only reason I didn’t leave immediately was due to my daughter birthday and her request to at least try this restaurant chain, been there, done that and never a repeat customer again.

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  2. Lea

    Charlotte2 reviews

    4.0

    Dined 3 days ago

    1. Overall 4
    2. Food 1
    3. Service 5
    4. Ambience 5
    This restaurant is all about the drinks. The food was mediocre but the service was good

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  3. Pam VIP

    Greater Boston17 reviews

    2.0

    Dined 6 days ago

    1. Overall 2
    2. Food 3
    3. Service 2
    4. Ambience 1
    Ive dined at other sugar factory locations, this one is run down and just sad. Service was terrible starting with the host. Stood waiting at host station forever even after approaching the staff and asking if there was a host/hostess since we had a reservation, still basically ignored until a guy sitting at the bar like a customer in jeans and a winter coat got up accessed the computer found our rez and finally seated us. Ridiculous. Food was good, but took forever and it was 4:15 on a monday and almost empty

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  4. maria

    New York City2 reviews

    2.0

    Dined 7 days ago

    1. Overall 2
    2. Food 2
    3. Service 1
    4. Ambience 3
    This sugar factory needs a revamp. The chairs are disgusting and peeling, the windows need to be cleaned, dirty used pads in the womans bathroom on the floor. The service sucks!! I had to remind my server about the watered down drinks. The food was a 3 on a scale of 10. I will not be returning! On top of that they include 20 percent gratuity on the check( which is ok in certain restaurants except this one), my server didn’t even deserve $10 she sucked! It wasn’t even busy, she was just lousy.

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  5. OpenTable Diner

    Poconos1 review

    1.0

    Dined 7 days ago

    1. Overall 1
    2. Food 4
    3. Service 1
    4. Ambience 3
    Felt like we were an inconvenience to the server just being there. It was like pulling teeth to get an order. Get a drink. Get our check. It wasn’t busy and it was extremely disappointing.

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  6. Jessica

    Philadelphia3 reviews

    2.0

    Dined 7 days ago

    1. Overall 2
    2. Food 3
    3. Service 3
    4. Ambience 3
    Brunch is served way too late on Sunday. We were there at 1pm on a Sunday and wanted to try the Sampler Platter appetizer, but couldn't as they were still serving Brunch until 3pm. The server said they could do Chicken Fingers and Fries, but we were never told that we would be charged close to $20 for each item. The drinks were fun, but it was way too hot every time the heat came on, which was pretty often. Our milkshake was missing the lollipop and they were out of the milkshake we wanted. We made the most of it and the kids thought it was pretty cool, but overall it was a pretty disappointing and very expensive experience.

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  7. anthony

    San Francisco1 review

    1.0

    Dined on 8 March 2025

    1. Overall 1
    2. Food 2
    3. Service 1
    4. Ambience 1
    I rarely give this poor of a review. Food was mediocre and way over priced. Nail in the coffin was the general attitude of the staff. They don't care about giving good service. From the moment we walked in (we had reservations and were a little early - there was no urgency - they basically told us to leave and come back. Once we were seated - it took forever for our waiter to get there - and his service was completely lacking. You bring sliders and no ketchup. The menu was super difficult to read - super small and it was so dark in there! The dark and loud atmosphere was not ideal for any kind of conversation. The bathrooms were gross. And finally - getting a bill was like pulling teeth. When our waiter finally showed up with it - the bill was wrapped around his finger; not in a folder! Stay away from here. Too touristy - bad food - bad service - bad vibe.

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  8. Shannon

    Unspecified1 review

    5.0

    Dined on 8 March 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Everything was fantastic! The food, servers & entertainment. Just a bit expensive

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  9. Betsy

    Orlando2 reviews

    5.0

    Dined on 8 March 2025

    1. Overall 5
    2. Food 4
    3. Service 4
    4. Ambience 5
    We took my 10yo and her best friend and the kids absolutely loved it. Such a fun experience.

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  10. OpenTable Diner

    New York City1 review

    5.0

    Dined on 7 March 2025

    1. Overall 5
    2. Food 4
    3. Service 5
    4. Ambience 5
    Telia our waitress was very professional and patient. She catered to our every need. Also, I love how the manager came over and asked us is everything okay? With such a well known establishment I was surprised on how they catered to us like we were the only ones there. My daughter loved her pretty in pink drink. It’s all she has been talking about since we left. Also, try the sampler bottle latter the onion rings and fried Mac was so gooodddddd!!! I totallly recommend this place! Thanks so much again Telia and you forgot to take your tip off my card lol!!!

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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.2 stars by 1018 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a booking

2 people
19:00
Booked 74 times today
Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Phone number
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of Operation
    Daily 08:00–00:00
  • Dress code
    Business Casual
  • Parking details
    None
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