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  5. Fitzrovia
The Lore of the Land, London, England

The Lore of the Land

4.7
4.7
875 Reviews
£41 and over
Gastro Pub

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2 people
19:00
Booked 22 times today
  • Good for special occasions
  • Charming
  • Great for craft beers
A traditional pub serving contemporary English food in the heart of Fitzrovia. The Lore is composed of The Pub on the ground floor, The Kitchen on the first floor and Private room with bar on the top floor.

All of our food is freshly prepared by Head Chef Michal Kaszuba and his brigade in the Lore kitchen on the first floor. Our menus have been created especially to reflect the seasons, when ingredients are at their very best.
Our legendary Sunday roast is slow-cooked with delicious trimmings.

THE PUB
A copper and pewter topped bar serving a range of beers, including our very own Gritchie brews, premium spirits, cocktails and selected wines. The walls are adorned with eclectic and original artwork.

THE KITCHEN
Open plan but still intimate. Experience the sight and sound of our open kitchen with the Chefs cooking on our bespoke, charcoal fuelled oven and char-grill.

THE PRIVATE ROOM
A wonderful private room with private bar on its own floor.
Private dining

Private dining

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Additional information

  • Dining style
    Casual Elegant
  • Price
    £41 and over
  • Cuisines
    Gastro Pub, Contemporary European, Contemporary British
  • Hours of Operation
    Sun 12:00–16:00 Lunch Tue–Sat 12:00–14:30 Dinner Tue–Sat 17:30–21:30
  • Phone number
    020 3927 4480
  • Payment Options
    AMEX, Cash not accepted, Mastercard, Visa
  • Dress code
    Smart Casual
  • Executive Chef
    Michal Kaszuba
  • Private party facilities
    Whether you're planning a birthday, office gathering, business meeting, friendly reunion, or year-end celebration, our private dining options offers a flexible and welcoming space. With its ideal central London location, Lore of the Land is your go-to spot for memorable events.
  • Private party contact
    Lottie : 020 3927 4480
  • Area
    Fitzrovia
  • Cross Street
    A501 Euston Road
  • Parking details
    None
  • Public transit
    Warren Street (Northern and Victoria Line) - 5 min walkGreat Portland Street (Circle and Hammersmith & City Line) - 6 min walk Euston Square (Circle, Hammersmith & City Line, Metropolitan, Northern, Victoria Line) - 8 min walkTottenham Court Road (Central, Elizabeth and Northern Line) - 14 min walk
  • Additional
    Beer, Chef's Table, Cocktails, Corkage Fee, Counter Seating, Private Room, Wine

What 875 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.6Food
  • 4.7Service
  • 4.7Ambience
  • 4.3Value

NoiseEnergetic

Review summary

AI-generated from verified diner reviews
The Lore of the Land is a charming gastropub offering an exceptional dining experience. Known for its "amazing service" and "fabulous food," this venue is a must-visit for its "superb Sunday roast" and "delicious" dishes. Friendly staff enhance the vibrant atmosphere, making it a memorable spot for any occasion.

875 Reviews
  1. Sital

    London58 reviews

    5.0

    Dined 2 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The Sunday Roast was Worth the 11 month wait! Great service too.

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  2. Toni

    London3 reviews

    5.0

    Dined 2 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    We had to book a year in advance for a table of 4 but the food was really good. The staff were really friendly and being able to sit upstairs where you see some of the chef too was a really good touch. We went for my mums 60th birthday so it was a lovely treat and all of us enjoyed it!

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  3. Jan

    Hertfordshire1 review

    5.0

    Dined 2 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Fabulous pub, not overdecorated, some lovely original features. Food was great, staff very helpful and welcoming. Had a lovely waitress (thinks she was Australian??) Cannot fault anything (stairs down to toilets were a bit steep but doesn't detract from the lovely pub). Atmosphere was lively but not noisy and all our needs catered for (cocktails were delish). Will certainly be back for the steak night! We worth the hour's journey to get there. F-A-B-U-L-O-U-S xx

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  4. Una

    London1 review

    5.0

    Dined 2 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Absolutely AMAZING! Well worth the wait! We felt like VIP’s! The whole experience was just wonderful, staff, venue and food all totally deserve 5 stars! Thank you!

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  5. Carmel VIP

    London37 reviews

    4.0

    Dined 3 days ago

    1. Overall 4
    2. Food 5
    3. Service 5
    4. Ambience 2
    The food was sensational, wonderfully seasoned, and nicely presented. The service was exemplary. My only issue was the noise levels, it was very hard to have a conversation without straining your voice!! Maybe a less busy time would be better volume wise, but that being said I really can’t rate the food and service enough. 

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  6. ISABELLE VIP

    London18 reviews

    4.0

    Dined 5 days ago

    1. Overall 4
    2. Food 4
    3. Service 3
    4. Ambience 3
    Food was exceptional. Service was moderate. Noise levels were quite loud.

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  7. michelle

    Los Angeles1 review

    5.0

    Dined on 2 March 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    I was worried after over a year of waiting that it might not meet the expectations…but it did…and some!! From the Scotch Egg starters, the Sunday Roast Combo for 5 and the delicious desserts (which none of us had room for, but weren’t going to miss out after the first two courses). I’ve eaten in some outstanding restaurants globally, even Michelin starred. This was literally different gravy. It didn’t underwhelm, the meat melted…dissolving in your mouth, while still bursting with flavour. The carrots were insane, the red cabbage, the pork belly, Yorkshire’s, the horseradish sauce that was a light creamy foam…I could go on. Oh and I happened to have the best cocktail I’ve ever had, The Pink Velvet…in a pub…yes a pub!! Is it worth the wait…yes…100%. The staff were also brilliant. Thank you!! We will be back.

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  8. OpenTable Diner

    London1 review

    5.0

    Dined on 2 March 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Had a great meal with family, atmosphere was great. Was sat right by the food which was a great experience! Very friendly staff, food was fantastic and it was a joint birthday, was a nice touch for the restaurant to give 2 donut deserts to the birthday guests! Would definitely visit again

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  9. Martyn

    Surrey1 review

    5.0

    Dined on 28 February 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great food, relaxed atmosphere and amazing service. A real treat.

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  10. DeanG

    Gloucestershire2 reviews

    1.0

    Dined on 27 February 2025

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 3
    The meal was supposed to be a special occasion celebrating 60 years of marriage. Also it was a Birthday celebration. Having spoken to the events manager informing her of this I asked that as the couple did not have any camera and no mobile phone could a member of staff take a few pictures of the event. She asked and I gave her my email so pictures would be forwarded. No pictures were taken. Having been a master butcher for 58 years Michael Feller (formerly M Feller & daughter Oxford) ordered with Elizabeth his wife steaks his knowledge of meats is unparalleled. The steaks were hugely disappointing on top of this the extra charges for vegetables etc was very annoying. Unable to eat their meals they left after offering to pay as they have no card their offer of cash was initially refused. After negotiations cash was accepted they were offered alternative meals which they declined they did not ask for any discount however the restaurant did refund some money. Not accepting cash is discrimination The meal was ruined and so was the day. Also after all the trouble taken no pictures were taken or sent so as far as I’m concerned Lore of the Land ranks very low on customer service. Michael and Elizabeth wanted to try Lore of The land based on videos which were on instagram and other sites I would urge caution as appearances can be deceptive. I having booked the meal on their behalf are relating their experience today 27/2/2025 D Grocutt

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FAQs

The Lore of the Land is rated 4.7 stars by 875 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a booking

2 people
19:00
Booked 22 times today
Google Map for The Lore of the Land

4 Conway Street, Fitzrovia, London, England W1T 6BB

Additional information

  • Cross Street
    A501 Euston Road
  • Area
    Fitzrovia
  • Hours of Operation
    Sun 12:00–16:00 Lunch Tue–Sat 12:00–14:30 Dinner Tue–Sat 17:30–21:30
  • Price
    £41 and over
  • Cuisines
    Gastro Pub, Contemporary European, Contemporary British
  • Dining style
    Casual Elegant
  • Dress code
    Smart Casual
  • Parking details
    None
  • Public transit
    Warren Street (Northern and Victoria Line) - 5 min walkGreat Portland Street (Circle and Hammersmith & City Line) - 6 min walk Euston Square (Circle, Hammersmith & City Line, Metropolitan, Northern, Victoria Line) - 8 min walkTottenham Court Road (Central, Elizabeth and Northern Line) - 14 min walk
  • Payment Options
    AMEX, Cash not accepted, Mastercard, Visa
  • Executive Chef
    Michal Kaszuba
  • Additional
    Beer, Chef's Table, Cocktails, Corkage Fee, Counter Seating, Private Room, Wine
  • Phone number
    020 3927 4480
  • Private party facilities
    Whether you're planning a birthday, office gathering, business meeting, friendly reunion, or year-end celebration, our private dining options offers a flexible and welcoming space. With its ideal central London location, Lore of the Land is your go-to spot for memorable events.
  • Private party contact
    Lottie : 020 3927 4480
  • Privacy Policy
  • Terms of Use
  • Impressum
  • Cookies and Interest-Based Ads
  • Cookie Preferences
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