We surveyed Brits and dug into OpenTable data to round up the biggest trends dominating the dining scene. Use these insights to set your restaurant up for a successful 2025.
We surveyed Brits and dug into OpenTable data to round up the biggest trends dominating the dining scene. Use these insights to set your restaurant up for a successful 2025.
People are craving unique, curated experiences, such as tasting menus, cooking classes, and more.
Capture dinersโ growing interest in experiential dining by introducing offerings like tasting menus, mixology workshops, or ticketed wine dinners. Tailoring experiences to seasonal themes or local flavours can make them even more attractive and help build repeat traffic throughout the year.
People are craving unique, curated experiences, such as tasting menus, cooking classes, and more.
Capture dinersโ growing interest in experiential dining by introducing offerings like tasting menus, mixology workshops, or ticketed wine dinners. Tailoring experiences to seasonal themes or local flavours can make them even more attractive and help build repeat traffic throughout the year.
Mid-week dining is on the rise, with Wednesday emerging as the top trending dining day, perhaps due to hybrid or remote working schedules.
Make the most of mid-week traffic with a Wednesday night feature, like live music or cocktail specials, to draw in guests. With flexible work schedules likely driving this trend, focus on targeting locals with social media, and offer loyalty perks to keep your mid-week bookings steady.
Mid-week dining is on the rise, with Wednesday emerging as the top trending dining day, perhaps due to hybrid or remote working schedules.
Make the most of mid-week traffic with a Wednesday night feature, like live music or cocktail specials, to draw in guests. With flexible work schedules likely driving this trend, focus on targeting locals with social media, and offer loyalty perks to keep your mid-week bookings steady.
Brits are shifting their dining habits, opting for earlier dinnersโa shift likely driven by flexible work schedules.
Attract guests during these traditionally quieter times by introducing special early bird menus or promotions. Highlight these options through targeted marketing to draw in the after-work crowd. Additionally, keep these early bird diners in mind when staffing your earlier shifts.
Brits are shifting their dining habits, opting for earlier dinnersโa shift likely driven by flexible work schedules.
Attract guests during these traditionally quieter times by introducing special early bird menus or promotions. Highlight these options through targeted marketing to draw in the after-work crowd. Additionally, keep these early bird diners in mind when staffing your earlier shifts.
Solo dining is becoming increasingly popular, especially among Gen Z and Millennials, who are embracing the freedom of dining on their own.
Make solo diners feel welcome by offering cosy bar seating, personal touches like curated reading material, or single-serve menu options. Going the extra mile for solo guests could turn them into loyal customers.
Solo dining is becoming increasingly popular, especially among Gen Z and Millennials, who are embracing the freedom of dining on their own.
Make solo diners feel welcome by offering cosy bar seating, personal touches like curated reading material, or single-serve menu options. Going the extra mile for solo guests could turn them into loyal customers.
In 2025, Brits are embracing balance when it comes to their meals and drink choicesโitโs all about vibrant, veggie-packed dishes and thoughtfully crafted mocktails.
Highlight healthier menu offerings with descriptive language to showcase their appealโwords like โfreshโ and โbalancedโ may resonate with diners. In addition, create mocktails with unique flavour combinations or consider alcohol-free pairings to give guests an elevated experience. Position these options as thoughtfully crafted choices rather than compromises.
In 2025, Brits are embracing balance when it comes to their meals and drink choicesโitโs all about vibrant, veggie-packed dishes and thoughtfully crafted mocktails.
Highlight healthier menu offerings with descriptive language to showcase their appealโwords like โfreshโ and โbalancedโ may resonate with diners. In addition, create mocktails with unique flavour combinations or consider alcohol-free pairings to give guests an elevated experience. Position these options as thoughtfully crafted choices rather than compromises.
With more people reserving tables for 6+ guests, this trend presents a great opportunity for restaurants to increase their customer base and sales.
Maximise this trend with group-friendly options like family-style feasts and flexible table setups. Spread the word so diners know your spot is ideal for gathering. Donโt forget to train staff on efficient service for large parties, like managing order timing and splitting bills.
With more people reserving tables for 6+ guests, this trend presents a great opportunity for restaurants to increase their customer base and sales.
Maximise this trend with group-friendly options like family-style feasts and flexible table setups. Spread the word so diners know your spot is ideal for gathering. Donโt forget to train staff on efficient service for large parties, like managing order timing and splitting bills.
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1 OpenTable Data: OpenTable looked at online reservations for all restaurants active on the OpenTable platform from January 1 โ September 30, 2024 and compared it to the same range in 2023.
2 OpenTable Consumer Research: An online survey was conducted by PureSpectrum among 1503 UK consumers. Within this sample, major cities have been weighed for direct comparison. The research fieldwork took place between 25 October โ 4 November, 2024.
3 An online survey was conducted by PureSpectrum among 1000 UK consumers with an interest in solo travel. Within this sample, major cities have been weighed for direct comparison. The research fieldwork took place between 2 โ 6 August, 2024.
4 OpenTable looked at the average spend per guest for parties of one and overall party sizes from 1 August, 2023 to 31 July, 2024.
5 OpenTable looked at online seated diners for parties of 1 from 1 August, 2023 to 31 July 2024, and compared it to the corresponding period in 2023.
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